On the 8th of May I attended an event held by the Northern Division of CILIP ARLG held at Teesside University. An interesting start of missing the original train at Central Station due to delayed metros and then getting into a taxi where the driver decided to drive over some moving bollards. All a bit stressful!
I was speaking at the event along with my colleague at Newcastle University, Moira Bent. We were highlighting the range of technology we have within the library; both for our users to use and ourselves. We’d brought along an array of gadgets including our laptops and ebook readers which we loan to students of the University.
After a welcome from event organiser, Leanne Young we started with the programme of day. The Assistant Director for Learning and Research Support from Teesside University, Denise Turner introduced the first speaker, Ned Potter from the University of York.
Ned really puts together a cracking presentation and always manages to cover a lot of content and ground without leaving you feeling overwhelmed. His materials are available online
Ned outlined how new technologies should be used to help people get from A-B. You should be marketing the benefits and not just the features. So instead of highlighting your library has 50 databases, instead say you’ve got access to good quality information that Google can’t find. You need to create a value proposition; what’s the cost curve or price for the students to engage, pay attention or use something. e.g. Is it worth students scanning a QR code just to get to the library homepage?
You might want to think about how you’re going to communicate your library’s personality. It doesn’t have to be informal and stuffy. Humans e.g. library staff add the value so you should be using this as a feature of your marketing.
Also need to consider the use of market segmentation. Different groups of users need different “offers” from their library. Don’t just think about fragmenting by undergraduate, postgraduate etc but maybe social media versus dinosaurs.
We moved on to look at different social media platforms and the types of things you could be using.
QR codes
Advantages – novel way of accessing content and good for taking people deep into the website
Disadvantages – need a smartphone and a QR reader app. Some concern over the fraudulent use of some codes and the level of risk involved.
Possibilities might be to send people direct to an appropriate Google Map, log people into the Wi-Fi network, direct users to an ebook from a physical shelf or to a library/University app.
Snap.vu was recommended as it has usage statistics which track the use of the code. It also indicates to users what will happen when they scan it. You can also add the URL link underneath so it doesn’t exclude anyone.
We quickly covered podcasts, Prezi, live chat services and videos.
I was scrambling to make notes about issuu as I knew this was something I ‘d soon have to master. I’ve recently taken over as Newsletter Editor for the North Eastern Division of the CILIP Career Development Group. I also wanted to make the newsletter available on the issuu platform. This was driven by the fact the national journal, Impact from the Career Development Group is available on there. I also personally think reading through issuu is straight forward and makes the document look professional and slick.
Ned’s main tips for issuu were:
- Use word to make your original document
- Get rid of margins (or at the very less ignore them)
- Don’t use anything less than font size 14
- Save the document as a pdf and upload.
- You can judge my efforts on issuu here.
Other useful resources:
http://www.librarymarketingtoolkit.com/
The next speaker was Martin Morrey from the University of Edinburgh. He outlined a project at Edinburgh which has seen the launch of a cross-platform mobile app for their students. He covered the benefits of creating a dedicated app. These included using it as a platform for new student orientation, optimising access to computers and promoting the Institution.
When developing the initial app, they looked at the various options. Ranging from building their own, using mobile web or a vendor solution e.g. Blackboard Mobile Campus, Ombiel CampusM. Edinburgh opted for the last option and developed U@Ed.
It was primarily aimed at students and featured maps, FriendFinder, PC availability, timetables and course information. So far they’ve had 8000+ app downloads (5680 on an Apple device and 2411 on Google Play)
Martin covered the functionality and bravely showed this live by logging into an ipad and showing the app in practice. He also highlighted what they were working on at the moment to develop the app further. This included Blackberry support, usage tracking and public transport timetables.
Details about the app can found on the University of Edinburgh website.
We then broke for lunch, so Moira and I had a chance to talk to delegates and demo some of the gadgets we brought along. Moira has lots of queries about her LiveScribe Smartpen. Attendees also got a chance to scan our QR codes and experience a self guide tour as if they were a new Newcastle University student.
Our talk after lunch covered our ebook readers, mobile technologies, the use of social media and our Libguides. Presentation is available online.
We next heard from Leanne Young and the work Sunderland University Library Service have been doing around engaging users and their Quality promises. They’ve been using twitter and Facebook to receive feedback from students. Aswell as a physical display in the library asking students “how warm is our welcome?” Students then pick blue or red cards to demonstrated their opinions.
The next speaker was Andrew Walsh from the University of Huddersfield. His talk was called “mobiles for information skills“. He highlighted the fact that 350+ million active users currently access Facebook through their mobile devices and Twitter has 100 million active users (September 11). So if you’re not thinking about social media in terms of promoting your service and engaging with users you should be.
The main points involved taking charge of your accounts and brand names which are related to your institution or library. If you don’t do this then someone else might and communicate messages you wouldn’t want them too. Or in the future you might not be able to claim the “name” which you’d like to based on your brand and image. So think about accessing various platforms and creating accounts even if you don’t plan to use them just yet. Highlights of the session included:
Getting outside the library and roving in the student union, social study spaces across campus and computer labs. This has involved the investment of an ipad for each liaison librarian where it can be personalised for their own subject needs.
This is a platform which tracks borrowing, returning, coming into the library and accessing electronic resources. It encourages positive behaviour, use and engagement with the library to score points and grow your own tree. There are short and long term goals to keep you motivated. It also has social elements so communicates with Facebook and highlights your main achievements. 600 students have signed up so far.
Andrew glossed over QR codes, Youtube, videos etc since they had been covered already.
He rounded up his talked by asking us to consider :
How do you think information seeking and use changes with mobile devices?
How do people act differently when they can access the ‘net wherever they are?


















